Five Ways to Fuel Business Efficiency for MSMEs and Reinvent Customer Experience with Globe Labs APIs

For every business roadblock and lackluster growth, there’s a Globe Labs Application Programming Interface (API) waiting to be tapped to fuel innovation and create richer and better experiences for customers.

With the rise of new technologies that continue to fuel the digital economy, APIs have become a critical tool for MSMEs to accelerate their digital transformation and transcend boundaries to reach more audiences and create more room for business growth.

Globe Labs, Globe Telecom’s innovative developer community, offers a comprehensive set of APIs that provide businesses with telco-powered solutions for various business challenges—from mobile banking apps that have poor usability due to customers’ lack of access to data to enterprises that don’t have enough agents to field calls.

With Globe Labs APIs, businesses can also automate aspects of their operations to speed up delivery time for customers and easily extract reports and automate dashboards for monitoring purposes, which ultimately helps in making well-informed, data-driven and more accurate decisions.

1. Send branded messages in bulk with SMS API

The SMS API is an innovative digital solution that allows MSMEs to send branded messages in bulk and interact with customers and employees from all networks. Many educational institutions have found this tool convenient for staying connected with students, faculty and parents, and sending connectivity allowances with ease. This API has also been useful among local government units in sending important announcements, including vaccination alerts to their constituents.

2. Deliver better customer service through Voice API

Voice API can do phone-related tasks to business applications even without a real phone, including dialing out and answering calls. Using this particular digital tool, businesses can record professional business voice messages and automate workflows with real-time notifications. For companies overwhelmed with too many calls amid a shortage in phone operators, the Voice API can help them catch up and connect with their customers more promptly and efficiently.

3. Drive customer loyalty through Load/Rewards API

Globe Labs’ Load/Rewards API allows businesses to integrate load disbursement functions to their platform so they can send prepaid credits as a form of reward to their customers, or to simply keep their audiences connected at all times. Automating prepaid credit distribution, for instance to a staff of 100, helps save time and effort on the part of managers.

4. Spur business growth through Sponsored Access API

With Sponsored Access API, businesses can increase customer engagement and create higher brand or product awareness as their customers are given offline access to their app or website even without mobile data. For instance, banks that have low traffic to their mobile apps can use this API to drive more customers to use their app with free data.

5. Expand your range of payment options with Charging API

Game developers and other businesses faced with poor in-app purchases due to limited payment options can fix this problem through Charging API, which allows customers to pay for digital goods using their prepaid load or postpaid bill.

“Globe Labs’s API offerings are built to support businesses towards faster, more streamlined and efficient work operations so they are better equipped to thrive in the new normal,” said Chris Cheng, products and innovation vice president of Globe’s Digital Solutions Group.

APIs are at the heart of many technologies and are a sound investment for MSMEs that are looking to build business continuity and move towards digital transformation, which is now a must for all types and sizes of businesses.

“It is our hope that through Globe Business’ Globe Labs APIs, we can help our MSMEs reap the benefits of rich mobile experiences and to ultimately help them be more empowered in digitally transforming their businesses. With Globe Business as their partner, they can rely on us to provide expert support and guidance as they navigate their digital journey,” said KD Dizon, Vice President for Globe Business, MSME Group.

To take advantage of Globe Labs APIs, you can start by creating a free developer account to get free Php 1,000 API credits upon registration at

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